Sr Mgr - Product Management (Hybrid)

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. AZ Blue offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

At AZ Blue, we have a hybrid workforce strategy, called Workability, that offers flexibility with how and where employees work. Our positions are classified as hybrid, onsite or remote. While the majority of our employees are hybrid, the following classifications drive our current minimum onsite requirements:

• Hybrid People Leaders: must reside in AZ, required to be onsite at least twice per week

• Hybrid Individual Contributors: must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per week

• Hybrid 2 (Operational Roles such as but not limited to: Customer Service, Claims Processors, and Correspondence positions): must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per month

• Onsite: daily onsite requirement based on the essential functions of the job

• Remote: not held to onsite requirements, however, leadership can request presence onsite for business reasons including but not limited to staff meetings, one-on-ones, training, and team building

Please note that onsite requirements may change in the future, based on business need, and job responsibilities. Most employees should expect onsite requirements and at a minimum of once per week.

PURPOSE OF THE JOB

• Manage the lifecycle of all commercial products and services, including development and implementation of strategic offerings and enhancement of existing products to drive membership growth and profitability objectives.
• Drive market research initiatives for product concept testing and network analysis. Create market and competitor product analysis/profiles to determine BCBSAZ position, including evaluating new market opportunities.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

Required Work Experience

• 2 years of experience in product management and product development
• 2 years of experience evaluating and analyzing markets and competitors
• 2 years of experience managing projects or initiatives

Required Education

• High-School Diploma or GED in general field of study

Required Licenses

• N/A

Required Certifications

• N/A

PREFERRED QUALIFICATIONS

Preferred Work Experience

• 3 years of management experience
• 5 years of experience in product management and product development
• 3 years of experience evaluating and analyzing markets and competitors
• 3 years of experience in developing short and long range strategic plans, forecasting, and budgeting
• 2 years of project management experience

Preferred Education

• Bachelor's Degree in Marketing, Business or related field of study

Preferred Licenses

• N/A

Preferred Certifications

• N/A

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

PRODUCT MANAGEMENT & DEVELOPMENT

• Bring products to market from ideation to market launch and implementation using a continual and systematic product development process.
• Manage the design and development of new and revised products including benefits, member cost share, pricing, and provider network(s).  
• Collaborate with other areas including, sales, finance, underwriting, actuary, IT, operations, marketing and other stakeholders in the organization to identify the business, operational and system requirements needed to implement products.
• Research ideas for new products or product changes by monitoring the competitive environment, industry trends and BCBSAZ primary research. 
• Track enrollment and financial performance of new or revised products to quantify their success
• Define and communicate information regarding target markets and key selling points to sales, brokers/agents, advertising, creative services, and public relations as appropriate
• Develop a product intelligence network consisting of Blue plans, vendors, and category experts from which to draw insights and analysis
• Interpret federal and state regulations and legislation to determine product portfolio impact, parameters of product design, and implementation issues.
• Lead the product application process with the state and / or federal government to make available to the market group health plans that attract our targeted customers.
• Conduct market analysis to develop product definitions and maintain knowledge of current market trends and competitors’ products in order to reach market segments.
• Serve as product advocate, creating and presenting promotional messaging and education to internal and external stakeholders.
• Represent product team needs in ensuring technical tools supporting product and systems transition activities are well-informed.

OVERALL

• Oversee day-to-day departmental administration by coaching and motivating staff to make maximum use of experience and skills.
• Monitor quality performance measures, develop and maintain effective workflows, and maximize efficiencies.
• Identify opportunities to achieve administrative efficiencies while maintaining service.
• Maintain effective working relationships to ensure teamwork in achieving corporate goals.
• The position requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.
• Perform all other duties as assigned.

COMPETENCIES

REQUIRED COMPETENCIES

Required Job Skills

• Exceptional writing and presentation skills, including the ability to clearly and concisely explain conceptual and technical information to a variety of audiences.
• Exceptional research, organizational and project management skills.
• Considerable knowledge of Arizona health insurance market.
• In-depth knowledge of benefit plan design elements, rating and underwriting methods, and claims and enrollment procedures.
• Ability to decipher and assimilate federal and state regulations.
• Advanced PC proficiency.
• Intermediate skill in use of office equipment, including copiers, fax machines, scanner and telephones.
• Advanced skills in word processing, spreadsheet and presentation software.
• Intermediate skill using departmental BCBSAZ and BCBSA software and/or tools.

Required Professional Competencies

• Management skills in an operationally changing environment, with drive for results and success based on objectives.
• Advanced project management experience.
• Advanced knowledge of financial concepts and product management and development processes.
• Advanced knowledge of principles, practices, and procedures focused on development of commercial business lines.
• Strong customer service skills.
• Ability to recognize strategic opportunities and use data to make timely and sound decisions.
• Flexibility and willingness to adjust to shifting demands/priorities.
• Ability and experience to assimilate multiple new functions, services, projects and systems while maintaining existing systems and programs.
• Ability to analyze complex data and summarize for a variety of audiences.
• Ability to work cooperatively and effectively with staff from all divisions and all levels.

Required Leadership Experience and Competencies

• High standard of performance while pursuing aggressive goals
• Principled leadership and sound business ethics
• Ability to translate daily work into impact on organization's mission, vision and values
• Ability to motivate cross-functional teams across the organization

PREFERRED COMPETENCIES

Preferred Job Skills

• Intermediate data analytics and reporting skills
• Advanced financial analysis skills to develop return on investment (ROI) analysis

Preferred Professional Competencies

• Ability to assess cost and ROI and determine product feasibility in light of market demand.
• Interpret and report on healthcare market place dynamics
• Ability to analyze complex data and summarize for a variety of audiences including executive management

Preferred Leadership Experience and Competencies

• Translate market dynamics and experience into specific strategies
• Ability to develop and lead multi-departmental projects to advance marketing strategies

Our Commitment

AZ Blue does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona.  For more information on our company, see azblue.com.  If interested in this position, please apply.