Job Description

Blue Cross Blue Shield of Arizona is a local, independent Blue Cross Blue Shield Association and a not-for-profit health insurance company headquartered in Phoenix. Founded in 1939, the company has more than 1,800 dedicated employees throughout its Phoenix, Tucson, Chandler and Flagstaff offices. Providing health insurance products, services and networks to more than 1 million Arizonans, Blue Cross Blue Shield of Arizona offers various health plans for individuals, families, and small and large businesses. Blue Cross Blue Shield of Arizona also offers Medicare supplement plans to individuals over age 65.

Blue Cross Blue Shield of Arizona helps to fulfill its mission of improving the quality of life of Arizonans by delivering a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

The Senior Medicare Marketing Specialist (SMMS) will work closely with the Government Segment Marketing Strategist and Senior Manager and oversee the creation of content and communication campaigns to be used to educate and promote the company’s Medicare products and services to brokers, providers, and members, ensuring all deliverables embody and are aligned with the company’s brand and voice. The SMMS will develop and manage a schedule of all Medicare materials to be produced and will be cross-trained and participate in the review, development, and finalization of dynamically programmed Medicare AEP materials, working closely with Creative Services and vendors to ensure timely printing and CMS-required mailing of member communications. The SMMS serves as a strategic communications resource, from the assessment of opportunities and engagements, to the execution of promotional collateral, educational content, talking points, videos, social media content and other written materials.

 

Level 1

  • Perform Specialist responsibilities if/as needed
  • Work under administrative supervision of the Sr. Marketing Manager
  • Participate in cross company meetings involving senior leadership under supervision of Sr. Manager
  • Strive to improve the customer experience by offering new ideas to improve communication channels, tools and features
  • Work within email marketing software to ensure segmentation is appropriate
  • Develop segmentation strategies for campaigns with supervision from senior manager
  • Draft supporting talking points and background information per campaign for CSRs and other client-facing employees
  • Oversee the content strategy for the member portal in partnership with the customer experience team
  • Generate ideas and provide direction for content within the Cross Channel meetings

Level 2

  • Work under administrative supervision of the Sr. Marketing Manager
  • Participate in and support the crisis communication response team
  • Develop materials for member and provider on-boarding kits
  • Develop trade meeting presentations for Sales leadership
  • Work with leadership team of primary internal clients to develop and implement communication strategies to improve quality metrics (e.g., HEDIS, CAHPS scores, etc.)
  • Develop segmentation strategies for campaigns will moderate supervision from senior manager
  • Demonstrate and share knowledge of strategies (e.g., persona development, segmentation strategies, channel marketing, etc.).
  • Manage the communications for the Provider Termination Response Team
  • Develop employer specific campaigns      

               

ALL LEVELS

  • Each progressive level includes the ability to perform the essential functions of any lower levels
  • Work independently with clients to set topical framework aligned with their needs and Marketing’s content strategies
  • Develop and launch strategic communication campaigns to meet goals and objectives
  • Track results of campaigns and modify as needed to achieve desired results
  • Develop and implement communication strategies to support new business and client implementation
  • Review competitors’ product/service positioning and messaging to assist in differentiating BCBSAZ 
  • Work a full-time schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.
  • Able to work some nights and weekends as needed
  • Perform all other duties as assigned.

 

 

BCBSAZ does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Skills / Requirements

  1. Required Work Experience

 

Level 1

Level 2

 

6 years

7 years

Marketing, communications, advertising or related field experience

4 years

5 years

Project management experience

2 years

3 years

Medicare experience

 

  1. Required Education
  • High-School Diploma or GED in general field of study
  1. Preferred Work Experience

Level 1

Level 2

 

5 years

6 years

Database marketing experience

5 years

6 years

Email and segmentation marketing experience

5 years

6 years

Experience writing for business audiences

5 years

6 years

Experience writing for consumers

5 years

6 years

Managing projects from concept to implementation

ALL LEVELS

  • Experience working within the Medicare health industry
  • Experience comprehending CMS Medicare Marketing Guidelines
  • Experience managing marketing projects from inception to implementation
  • Experience working with email / digital communication tools
  1. Preferred Education
  • Bachelor's Degree in Marketing, Business, Communications or related field of study.
  1. Required Job Skills
  • Advanced Microsoft Office skills - Word, Excel, and PowerPoint
  • Intermediate Adobe Publisher skills
  • Advanced writing skills, including knowledge of AP style
  • Advanced skills in the use of email marketing tools
  1. Required Professional Competencies

Level 1

  • Able to manage projects with minimal management supervision
  • Able to provide direction for video creation and editing

Level 2

  • Able to champion the team with business partners to deepen working relationship
  • Skilled in video production and editing

ALL LEVELS

  • Able to work under minimal supervision
  • Able to identify alternative ways to solve business needs/problems
  • Able to develop strategic marketing communication plans from concept through implementation
  • Possess deep understanding of BCBSAZ benefits, administration and how the company operates
  • Create communication strategies to advance initiatives throughout the organization
  • Work effectively in a team environment
 

Application Instructions

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