Sr. Brand Content Writer

For Internal Use Only:

Gen 28-29

PURPOSE OF THE JOB 

The brand content writer will write and manage communications to fulfill executive and stakeholder content for BCBSAZ and all its segments of business. Writing deliverables may include bylined articles, script writing, research-specific articles and content, blog posts, and other executive communications.  

REQUIRED QUALIFICATIONS 

Required Work Experience 

• 5 years of experience in the research, development, writing, and managing of executive thought leadership, content marketing and collateral pieces. 

• 6 years of experience in content marketing, journalism, communications, or related field 

• 4 years of project management experience 

• 2 years Social Media marketing experience 

• 7 years of experience writing for business audiences 

• 5 years of experience writing for consumers  

• 7 years of experience writing for Executive and Sr. Level Management 

• 5 years of experience drafting media materials 

Required Education 

• High School Diploma or GED in general field of study 

Required Licenses 

• N/A 

Required Certifications 

• N/A 

PREFERRED QUALIFICATIONS 

Preferred Work Experience 

4 years of experience managing projects from concept to implementation 

2 years of experience working within the health industry 

4 years of experience managing marketing projects from inception to implementation 

3 years of experience working with email / digital / social communication tools 

Preferred Education 

• Bachelor's Degree in Marketing, Business, Journalism, Communications or related field of study 

Preferred Licenses 

• N/A 

Preferred Certifications 

• N/A 

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES 

• As a seasoned project manager with strong organizational and operational skills, work directly with executives and internal stakeholders to create and/or modify content marketing pieces that advance the company’s brand message to core external audiences.  

• Help guide editorial direction provided by stakeholders and leadership, to ensure it aligns to larger marketing strategies, brand campaigns and key company initiatives. Provide input into project plans for area of responsibility with management oversight  

• Evaluate competitor materials to understand the public relations messaging 

• Suggest and create content aligned with the media relations strategy, brand marketing strategies, and key company initiatives  

• Develop byline articles, stories and features, that helps tell our story around products, people, and partnerships, address issues and elaborate on our company’s mission, vision, and values  

• Write materials for external distribution including byline articles, blog posts, videos scripts, social media posts and/or stories and a variety of other materials to enhance the value of our company’s brand image among targeted audiences. 

• Monitor ongoing healthcare trends, news and topics  

• Acquire a working knowledge of BCBSAZ product offerings, as well as local and national health-related trends and news. 

• Be proactive in communicating with clients about status of projects to set expectations  

• Attend cross team meetings 

• Work under the general supervision of the Manager, Pubic Relations and Social Media Strategy 

• Create and execute communications plans to achieve company goals, including meeting with key stakeholders in the organization to obtain necessary approvals. 

• Participate by offering recommendations in cross team and cross department meetings  

• Consult and provide recommendations to clients based on the goals they outline 

• Maintain our overall messaging platform and ensure communications are on-brand and consistent in terms of style and execution  

• Meaningfully contribute to communications strategies and collateral for major internal and external communications initiatives  

• Evaluate existing communications and offer/implement new ways to approach them to increase the value and impact 

• Create new angles and content types for a given topic and drive through completion 

• Work under management direction to develop project briefs  

• Develop business presentations, newsletter articles, social media communications and media relations collateral  

• Deliver work that has been fact checked, reviewed for oversights and on-time  

• Ensure content adheres to BCBSAZ brand and style guidelines.  

• Ensure that all communications adhere to corporate and regulatory compliance standards and secure necessary approvals of content where required.  

• The person may also support special projects as required by the business. Projects include print media, broadcast media, web-based communication, social media, video, and other marketing collateral materials. 

• Work a full-time schedule. Full-time is defined as working at least 40 hours per week  

• Ability to work independently in a fast-paced environment, while coordinating multiple projects within the assigned deadlines. 

• Perform all other duties as assigned. 

REQUIRED COMPETENCIES 

Required Job Skills  

• Advanced Microsoft Office skills - Word, Excel, and PowerPoint 

• Advanced writing skills, including knowledge of AP style 

• Knowledge of public relations best practices 

Required Professional Competencies  

• This position will also require an ability to collaborate with marketing and creative teams to present content in new and creative ways, such as interactive stories, infographics, videos etc.  

• Must have experience and understanding of content writing, with a focus on storytelling and brand journalism. 

• Approach problems with a "resolution" attitude  

• Has strong organizational skills with attention to detail and quality 

• Able to work in a fast-paced environment, while coordinating multiple projects within the assigned deadlines  

• Display excellent professional and interpersonal skills 

• Have strong project management skills  

• Employ advanced writing skills, including knowledge of AP style  

• Maintain confidentiality and privacy  

• Support a positive professional work environment  

• Work effectively in a team environment 

Required Leadership Experience and Competencies 

• Translate daily work into overall team goals and objectives  

• Able to identify, mitigate or resolve challenging situations with management involvement  

• Able to make changes based on constructive coaching  

• Able to have difficult conversations in a constructive manner  

• Able to see opportunities to improve processes and recommend changes  

• Able to focus on overall goals of the project and use creative problem solving to achieve them  

• Translate daily work into overall department goals and objectives  

• Work effectively with staff from all divisions  

• Make decisions in a timely manner, sometime with incomplete information and under tight deadlines  

• Manage projects from onset to completion  

• Ability to prioritize tasks to ensure completion  

• Understand each audience’s needs to maximize projects and campaigns  

PREFERRED COMPETENCIES 

Preferred Job Skills  

• Knowledge of the health insurance industry 

Preferred Professional Competencies  

• Informed about the healthcare industry 

• Knowledge and application of appropriate communication and marketing strategies and tactics 

Preferred Leadership Experience and Competencies 

• Able to contribute to the success of projects led by others  

• Understands how management thinks and uses this information to further the success of a project  

• Can maneuver through complex political situations effectively  

• Understand the audience’s business and pain points thoroughly to maximize projects or campaigns  

• Able to communicate and interact effectively with management  

• Able to provide recommendations to advance initiatives throughout the organization