Segment Marketing Communications Coordinator

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. BCBSAZ offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

PURPOSE OF THE JOB

The Segment Marketing Communications Coordinator is responsible for leading, establishing and implementing all marketing communications plans both compliance requirements and member engagement strategies designed to capitalize on delivering NPS, CAHPS and Member Experience & Quality Program performance. The coordinator will work across segment as

required to design and execute all compliance requirements and marketing communications engagement strategies through multiple media channels, including direct mail and digital channels.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

1. Required Work Experience

· 1 year of experience in Marketing Communications & Engagement field

2. Required Education

· High-School Diploma or GED in general field of study

3. Required Licenses

· N/A

4. Required Certifications

· N/A

PREFERRED QUALIFICATIONS

1. Preferred Work Experience

· 2 years of experience in Marketing Communications & Engagement field

2. Preferred Education

· Bachelor's Degree in Marketing, Business or related field of study

3. Preferred Licenses

· N/A

4. Preferred Certifications

· N/A

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

· Provide marketing communications and member engagement support to Government segment team

· Collaborate with team members and partners to deliver all communications accurately within compliance requirements and on budget

· Oversee and direct communication pieces through comprehensive channels for creation, approval, and execution

· Create annual marketing communications plans that include goals, messaging, target audience, strategy, tactics, timing, reporting and budget

· Identify target audience profiles to reach optimal audiences for member engagement strategies

· Develop value proposition, creative briefs, and other messaging to inform communications strategy

· Prepare tactical campaign work plans to ensure timeliness and accountability of campaign implementation

· Assign tasks and supervise internal and external resources to execute marketing communications campaigns

· Engage segment stakeholders for feedback and approval of all marketing communications and strategies

· The position requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.

· Perform all other duties as assigned.

COMPETENCIES

REQUIRED COMPETENCIES

1. Required Job Skills

· Advanced writing and communication skills

· Advanced attention to detail in daily workload

· Intermediate Microsoft Office skills

· Intermediate presentation abilities

· Knowledge of Marketing disciplines

2. Required Professional Competencies

· Manage projects effectively

· Improve customer experience through daily work function

· Collaborate with external vendors and related third parties

PREFERRED COMPETENCIES

1. Preferred Job Skills

· Advanced writing and communication skills

· Advanced Microsoft Office skills

2. Preferred Professional Competencies

· Interpret and report healthcare market place dynamics

Our Commitment

BCBSAZ does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona.  For more information on our company, see azblue.com.  If interested in this position, please apply.