Job Description

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. BCBSAZ offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

This position is remote/hybrid within the state of AZ only


Manager, Segment Marketing Communications is responsible for leading, strategizing and implementing all segment marketing communications plans both compliance requirements and member engagement strategies designed to capitalize on delivering NPS, CAHPS and Member Experience performance. Manager will work cross functionally within segment and corporate marketing teams to design and execute all compliance requirements and marketing communications engagement strategies through multiple media channels, including direct mail and digital channels.



1. Required Work Experience

· 5 years of experience in Marketing Communications & Engagement field

2. Required Education

· High-School Diploma or GED in general field of study

3. Required Licenses

· N/A

4. Required Certifications

· N/A


1. Preferred Work Experience

· 10 year(s) of experience in Marketing Communications & Engagement field

2. Preferred Education

· Bachelor’s or master’s degree in Marketing, Business or field of study

3. Preferred Licenses

· N/A

4. Preferred Certifications

· N/A


· Operate under general direction from the segment leadership; assignments are made in terms of broad practice, precedents, policies, and goals. Work may be reviewed for fulfillment of program objectives and conformance with departmental policy and practice.

· Provide marketing communications and member engagement support to STARs, and Risk Revenue teams

· Set communication campaign KPIs and benchmarks, identify tracking requirements and report on performance as needed to meet established benchmarks in alignment with NPS, Stars and Risk Revenue goals

· Lead team members to deliver all communications accurately within compliance requirements and on budget

· Create annual marketing communications plans that include goals, messaging, target audience, strategy, tactics, timing, reporting and budget · Manage the development of all CMS-mandated member marketing materials (ANOC, EOC, Comprehensive Formulary, Provider/Pharmacy Directory, Dental Directory, ID Cards) and CMS-mandated prospect materials (Summary of Benefits, Enrollment Application, Star Ratings Sheet), meeting all CMS implementation and website posting deadlines.

· Drive and understand primary and secondary research needed to understand consumer audience attitudes, behaviors, barriers, and perceptions related to the sale and utilization of products and services

· Identify target audience profiles to reach optimal audiences for member engagement strategies

· Develop value proposition, messaging matrix, creative briefs, and other messaging to inform communications strategy

· Recommend marketing budget allocation and manage spend expectations based on approved budgets

· Prepare tactical campaign work plans to ensure timeliness and accountability of campaign implementation

· Segment Subject Matter Expert on CMS Medicare marketing guidelines, company brand rules

· Ensure all member materials are published in compliance with regulatory requirements.

· Assign tasks and supervise internal and external resources to execute marketing communications campaigns

· Engage segment stakeholders for feedback and approval of all marketing communications and strategies

· The position requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.

· Perform all other duties as assigned.



1. Required Job Skills

· Advanced writing and communication skills

· Advanced attention to detail in daily workload

· Intermediate Microsoft Office skills

· Intermediate presentation abilities

· Advanced knowledge of Marketing disciplines

· Expert writing and communication skills

· Advanced presentation abilities

2. Required Professional Competencies

· Manage projects and mentor people effectively

· Improve customer experience through daily work function

· Manage external vendors and related third parties

· Create multi-year Marketing Communications plans

· Analyze complex data and summarize for executive management

3. Required Leadership Experience and Competencies

· Manage day-to-day activity of support team members

· Manage a matrixed team to accomplish common goals

· Translate daily work into impact on organization's mission, vision, and values

· Motivate cross-functional teams across the organization

· Develop and lead multi-departmental projects to advance Marketing Communications strategies


1. Preferred Job Skills

· Expert writing and communication skills

· Advanced Microsoft Office skills

· Intermediate data analytics and reporting

· Advanced financial analysis skills to provide return on investment (ROI) analysis

2. Preferred Professional Competencies

· Interpret and report healthcare market place dynamics

· Manage multiple Marketing disciplines workflow

3. Preferred Leadership Experience and Competencies

· Translate market dynamics and experience into specific strategies

Our Commitment

BCBSAZ does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona.  For more information on our company, see  If interested in this position, please apply.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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