Job Description

Awarded the Best Place to Work 2021, Blue Cross Blue Shield of Arizona helps to fulfill its mission of improving the quality of life of Arizonans by delivering a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

This position will oversee the planning, execution, management and measurement of communications such as email and text messaging. This position requires a person to have the technical skills, experience, and a passion to work with data and have a keen sense on how to use data and new marketing technologies to innovate and drive the marketing organization forward. The marketing communications specialist will also be responsible for creating communications distributed to members, brokers, employers, internal employees, etc. to increase awareness for company initiatives, programs, and services.

Qualifications

REQUIRED QUALIFICATIONS

Required Work Experience

  • 3 years of experience in marketing communications or business writing
  • 3 years of experience in business-to-business (B2B) and business-to-consumer (B2C) marketing

Required Education

  • Bachelor's Degree in Marketing, Business, Communications, or related field of study

Required Licenses

  • N/A

Required Certifications

  • N/A

PREFERRED QUALIFICATIONS

Preferred Work Experience

  • 3 years of experience in healthcare marketing
  • 3 years of both client-side and advertising agency experience
  • 3 years of project management experience

Preferred Education

  • Bachelor's Degree in Marketing, Business, Communications, or related field of study

Preferred Licenses 

  • N/A

Preferred Certifications

  • N/A

ESSENTIAL job functions AND RESPONSIBILITIES 

  • Write and implement strategic communication plans
  • Maintain overall calendar for each audience ensuring volume, frequency and cadence are maximized
  • Define and implement A/B or multivariate testing to optimize campaigns
  • Implement behavioral triggers within campaigns based on members’ specific action; measure results
  • Assist in developing personalized and dynamic content to ensure each communication is relevant to the target audience
  • Provide advanced reporting and analysis to understand exactly how successful the campaign was, in real-time, and track user’s journey for campaigns
  • Consult and provide recommendations to clients based on the goals they outline and insights from previous campaigns
  • Be proactive in communicating with clients about status of projects to set expectations
  • Provide support to internal teams who require new or revisions to existing e-communications
  • Manage the planning of communications across markets to ensure messages and timing are optimized to meet campaign goals
  • Collaborate with Digital Marketing team and email specialists on learning plans, sharing and tracking learnings and analytics
  • Coordinate with email specialists on communication timing across all business segments
  • Manage special or one-off requests from stakeholders around the company
  • Manage the development and accuracy of dashboards for all levels of management view
  • Deliver both data and insights to understand what is working to consistently be improving performance
  • Provide monthly analysis of performance. Make recommendations for improvements, when needed.
  • Proactively engage and coordinate activities with all internal stakeholders responsible for the digital experience

REQUIRED COMPETENCIES

Required Job Skills

  • Advanced Microsoft Office skills - Word, Excel, and PowerPoint (All Levels)
  • Advanced writing skills

Required Professional Competencies

  • Approach problems with a "resolution" attitude
  • Have strong organizational skills with attention to detail and quality
  • Able to work in a fast-paced environment, while coordinating multiple projects within the assigned deadlines
  • Display excellent professional and interpersonal skills
  • Have strong project management skills
  • Employ advanced writing skills, including knowledge of AP style
  • Maintain confidentiality and privacy
  • Support a positive professional work environment
  • Work effectively in a team environment 

              

Required Leadership Experience and Competencies

  • Work effectively with others from all divisions
  • Make decisions in a timely manner, sometime with incomplete information and under tight deadlines
  • Manage projects from onset to completion
  • Ability to prioritize tasks to ensure completion
  • Understand each audience’s needs to maximize projects and campaigns

Our Commitment

BCBSAZ does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona.  For more information on our company, see azblue.com.  If interested in this position, please apply.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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