Job Description

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. AZ Blue offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

At AZ Blue, we have a hybrid workforce strategy, called Workability, that offers flexibility with how and where employees work. Our positions are classified as hybrid, onsite or remote. While the majority of our employees are hybrid, the following classifications drive our current minimum onsite requirements:

  • Hybrid People Leaders: must reside in AZ, required to be onsite at least once per week

  • Hybrid Individual Contributors: must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per month

  • Onsite: daily onsite requirement based on the essential functions of the job

  • Remote: not held to onsite requirements, however, leadership can request presence onsite for business reasons including but not limited to staff meetings, one-on-ones, training, and team building

Please note that onsite requirements may change in the future, based on business need, and job responsibilities. Most employees should expect onsite requirements and at a minimum of once per month.

This position is hybrid within the state of AZ only.  This hybrid work opportunity requires residency, and work to be performed, within the State of Arizona.

PURPOSE OF THE JOB

The position will implement Marketing discipline initiatives; including advertising, public relations, social media, internal and external communications, events, requests for proposals, market research, competitive intelligence, product management and development, and creative collateral to meet organizational objectives for the company’s Medicare segment.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

Required Work Experience

  • 1 year of experience in Marketing, advertising, or related field (Applies to Level 1)
  • 3 years of experience in Marketing, advertising, or related field (Applies to Level 2)
  • 5 years of experience in Marketing, advertising, or related field (Applies to Level 3)

Required Education

  • High-School Diploma or GED in field of study (Applies to All Levels)

Required Licenses

  • N/A

Required Certifications

  • N/A

PREFERRED QUALIFICATIONS

Preferred Work Experience

  • 2 years of experience in Marketing, advertising, or related field (Applies to Level 1)
  • 5 years of experience in Marketing, advertising, or related field (Applies to Level 2)
  • 7 years of experience in Marketing, advertising, or related field (Applies to Level 3)
Preferred Education
  • Associate's Degree in field of study (Applies to Level 1)
  • Bachelor’s Degree in Marketing, Business or related field of study (Applies to Level 2-3)
Preferred Licenses
  • N/A
Preferred Certifications
  • N/A
 

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

Level 1

  • Implement Marketing discipline initiatives.
  • Manage and execute on marketing plans and deliverables in a timely fashion and with little oversight.
  • Project manage marketing deliverables including but not limited to, direct mail, digital advertising, social media, video, website, event collateral, etc.
  • Collaborate with cross-functional teams to ensure stakeholder input and accuracy of deliverables.
  • Assure quality and accuracy of all deliverables and make sure they go through the proper Q&A process.
  • Follow the legal process for materials requiring submittal.

Level 2

  • Guide and develop marketing discipline tactics and initiatives.
  • Create and manage communication projects for key segments and target audiences.
  • Communicate with cross-functional teams, internal marketing team members and external partners to make sure goals and objectives are accomplished.
  • Manage campaign reporting when needed and provide insights based on data.
  • Provide recommendations and guidance on creative deliverables.
  • Work independently and manage programs from start to finish.

LEVEL 3

  • Develop Marketing discipline strategies for management approval
  • Create marketing plans, creative briefs in support of business-level strategic goals.
  • Provide strategic recommendations and project manage marketing deliverables including but not limited to, direct mail, digital advertising, social media, video, website, event collateral, etc.
  • Set up appropriate results tracking for campaigns.

ALL Levels

  • Reference additional desk-level documentation for specific responsibilities by Marketing discipline.
  • Each progressive level includes the ability to perform the essential functions of any lower levels.
  • The position requires a full-time work schedule (in hybrid environment). Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.
  • Perform all other duties as assigned.

COMPETENCIES

REQUIRED COMPETENCIES

Required Job Skills

  • Intermediate Microsoft Office skills - Word, Excel, and PowerPoint (Applies to Level 1)
  • Ability to lift up to 50 pounds (Applies to All Levels)
  • Advanced Microsoft Office skills - Word, Excel, and PowerPoint (Applies to Level 2)
  • Advanced knowledge of the Arizona health insurance market (Applies to Level 3)

Required Professional Competencies

  • Work effectively with staff from all divisions (Applies to All Levels)
  • Advanced attention to detail (Applies to All Levels)
  • Manage projects effectively (Applies to All Levels)
  • Work with minimal supervision (Applies to Level 2)
  • Expert level writing and presentation skills (Applies to Levels 2 and 3)
  • Work independently (Applies to Level 3)

Required Leadership Experience and Competencies

  • Translate daily work into overall company goals and objectives (Applies to Levels 2 -3)
  • Lead cross functional teams (Applies to Level 3)
  • Able to identify, mitigate, or resolve challenging situations with little or no management involvement (Applies to Level 3)

PREFERRED COMPETENCIES

Preferred Job Skills

  • Basic knowledge of the Arizona health insurance market (Applies to All Levels)
  • Working in a compliance-driven organization

Preferred Professional Competencies

  • Create analysis of complex data for executive management (Applies to Level 2-3)
  • Experience using project management software (WorkFront, Basecamp, Workamajig, etc.) (Applies to All Levels)
  • Experience using Customer Relationship Management (CRM) tools (e.g., Salesforce) (Applies to All Levels)

Preferred Leadership Experience and Competencies

  • Create Marketing discipline strategies to advance initiatives throughout organization (Applies to Level 3)
  • Make decisions in a timely manner, sometimes with incomplete information and under tight deadlines (Applies to Level 3)
  • Able to work effectively and communicate with external vendors (Applies to Level 2-3)
  • Understand how to work through complex political situations and team dynamics (Applies to Level 2-3)

Our Commitment

AZ Blue does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona.  For more information on our company, see azblue.com.  If interested in this position, please apply.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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